ROAS Calculator (Return on Ad Spend)

LAST UPDATE: September 24th, 2020


Definition – What is a Return on Ad Spend?

Return on ad spend (ROAS) is a ratio of gross revenue to advertising spent during a campaign.

It is a metric used to determine the effectiveness of advertising.

Formula – How to calculate ROAS

Return on Ad Spend = Gross Revenue ÷ Cost of Campaign


A company has a revenue of $45,000. The cost of the marketing campaign is $9,000.

ROAS = 45,000 ÷ 9,000 = 9

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