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Market Share Calculator

LAST UPDATE: August 21st, 2018

Calculators

Market Share by Units

Market Share by Revenue

What is a Market Share?

Market share is a measurement of the percentage of an industry’s activity that a specific organization is generating.

It can be measured by units sold or revenue.

Formula

Market Share by Units = (Unit Sales / Total Market Unit Sales) x 100%

Market Share by Revenue = (Revenue / Total Market Revenue) x 100%

Example

A company sells 400 units. There are 2200 units sold by all companies.

Market Share by Units = (400 / 2200) x 100% = 0.1818 x 100% = 18.18%

A company’s revenue is $10,000. There is a total market revenue of $45,000.

Market Share by Revenue = (10,000 / 45,000) x 100% = 0.2222 x 100% = 22.22%

Sources and more resources