Return on ad spend (ROAS) is a ratio of Gross Revenue to advertising spent during a campaign.
It is a metric used to determine the effectiveness of advertising.
Return on Ad Spend = Gross Revenue / Cost of Campaign
- Big Commerce – What is ROAS? Calculating return on ad spend – Some ideas on how to calculate return on ad spend.
- Nielsen – Benchmarking return on ad spend: Media type and brand size matter – Some metrics on return on ad spend in the marketing industry.