Market share is a measurement of the percentage of an industry’s activity that a specific organization is generating.
It can be measured by units sold or revenue.
Market Share by Units = Unit Sales / Total Market Unit Sales
Market Share by Revenue = Revenue / Total Market Revenue
- Economic Times – Definition of ‘Market Share’ – A quick definition of market share and how it relates to business.
- Wikipedia – Market Share – Different types of market share.
- Houston Chronicle – What is market share? – A description of market share and how it is used.
- Investopedia – Market Share – A description and example of market share.