Definition – What is a CPC?
CPC, or Cost per Click, is a measurement of the cost of advertising on a marketing campaign.
Formula – How to calculate CPC
CPC = Total Cost ÷ Clicks
A marketing campaign spends $500 and creates 2,141 clicks.
CPC = $500 / 2141 = 0.23
Therefore, this marketing campaign costs $0.23 per click.